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Blog

• › We all just want a good deal!
• › The Importance of Adaptability and Control: Why you need both in Service.
• › When to use you vs. Why to choose you
• › The Targeted Approach
• › Using a comprehensive strategy to improve ROI and promote dealership value
• › Obtaining the correct reach and frequency in your service marketing.
• › Marketing Your Value: Are You Worth the Price You Charge?
• › Consumer interaction with direct mail
• › Thanking Your Customers with a Personal Approach
• › Top 10 Out-of-the Box Service Marketing Tips
• › Subsistence Marketing
• › Reinforce Your Automotive Service Marketing Message
• › Targeting Older Vehicles for Seasonal Maintenance
• › Turning a Lemon Service Department into Lemonade
• › Mid-year Evaluation of Your Automotive Marketing Strategy
• › The Little Big Things that Add Value
• › Case Study: Use a Group Program to Reach Lost Customers
• › Case Study: Creating a New Strategy to Reach Customers with Older Vehicles
• › The Automotive Service Department is Both a Profit Center and a Brand Builder
• › Case Study: Retaining Customers Through Targeted Discounting
• › Increase Revenue by Giving Customers What They Want
• › Working Together as a Group to Improve ROI
• › Implementing a Group Program to Maximize Your Investment
• › Case Study: Increase Sales with Group Branding
• › Draw Environmentally Conscious Consumers into Your Dealership
• › How Much Do You Lose by Discounting Repair Orders?
• › Case Study: Targeting Lost Customers for Service Growth
• › Response-based E-mail Marketing
• › Making the Most of Your Dealership’s Brand
• › Strategic Planning 2010: How Change is Going to Affect You
• › Should E-mail Replace All Other Marketing Initiatives?
• › A How-to Guide for General Managers and Dealer Principles to Plan for 2010
• › Speaking with a Dealer About His Best Practices Advice—Part 2
• › Case Study: Can E-mail Stand Alone?
• › Speaking with a Dealer About His Best Practices Advice—Part 1
• › The Benefits of Offering Premiums to Your Customers
• › The Advantages of Multi-Dealer Marketing Campaigns
• › Retain Customers by Rewarding Their Loyalty
• › Create a Magic Automotive Service Marketing Plan
• › Think Outside the Box about Direct Mail and Create a Whole Plan
• › Strategies to Face the Aftermarket
• › Case Study: Competing with the After-Market without Sacrificing Profitibility
• › Service: Service Marketing and Building a Brand
• › Retain Your Customers with Reminder Letters
• › How Watching Units-in-Operation Helps Your Bottom Line
• › Carefully Reviewing and Fine-Tuning Your Marketing Budget
• › Case Study: Increasing Sales and Customer Frequency
• › Case Study: Increasing Service Revenue with Direct Mail and E-mail
• › Case Study: E-mail-Blasting Through a Sales Slump
• › Case Study: NCOA – An Acronym that Should Save You Money
• › Case Study: Getting Green for Going Green
• › Case Study: The Downside to Reducing Your Marketing Budget
• › Case Study: Growing Your Business Aggressively Through Targeted Marketing
• › Is It Time to Switch From Direct Mail to E-mail?