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Retention Plus MVP Service Videos


Learn More!Our RetentionPlus™ program will promote your dealership and build a stronger relationship with your maintenance plan customers. The objective is to capture a higher percentage of your maintenance plan customers’ business before their time in the program ends - and keep their business for the life of their vehicle ownership.

Communicating with more specific and relevant messages to maintenance plan customers will allow you to remind them of the superior value and service you provide to them. It will help you maintain the ability to promote your dealership and increase accessory sales. Moreover, it will increase the likelihood that you will build a base of loyal service customers that continue to frequent your dealership long after their maintenance plan coverage has expired.

Advanced Targeting

The messages transition the customer through the maintenance plan coverage:
• 1st: "Enjoy" 0 - 5,000 miles
• 2nd: "Smile" 5,001 - 10,000 miles
• 3rd: "Relax" 10,001 - 15,000 miles
• 4th: "Continue" 15,001 - 20,000 miles
• 5th: "Graduate" 20,001 - 25,000 (Be sure you come in before you graduate from the plan, etc.)
• 6th: "Alumni" 25,001 - 35,000 (Next phase, now that your complimentary maintenance is over, etc.)

Program Benefits

Quarterly Mailers - The mailers touch the maintenance plan customers to help build top-of-mind awareness for your dealership.
Automated Program - This is a completely automated mailing program with a one-time enrollment for the year. Mailings are always on time because there is no need to sign-off each quarter. The process is hassle-free for you.
Targets all customers in your primary marketing area - even if you did not sell the vehicle.
Smarter Marketing - Maintenance plan customers can be suppressed out of your other monthly mailings, thus eliminating duplicate mailings and/or messages.