REV® Reporting
Our Intersections eNewsletter is packed with insightful automotive marketing news, tips, strategies, case studies and more.
REV® Reporting
The Results Evaluation and Verification (REV®) reporting is provided after the end of each automotive marketing promotion, allowing everyone involved in the service department marketing strategy to measure results of a campaign. We study the success of a promotion, prepare for your next promotion, and evaluate areas that need improvement or have strong potential to make your automotive marketing strategy even stronger.
Benefits
After your promotion, Traffic Builders dials back into your system and matches customers in the mailing list to customers who came in during the promotion. The following reports are available to evaluate your automotive marketing promotion:
- › Promotion-by-promotion analysis
- › Direct mail and repair order (RO) summary
- › Results by data category
- › Returning customers by previous last service date
- › Returning customers by vehicle model and year
- › New customers gained
- › Benchmarking against other dealerships
- › Historical performance
- › Customer retention growth reports
