Database Diagnostic™
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Database Diagnostic™
The Database Diagnostic™ is Traffic Builders’ proprietary reporting tool that provides insight in order to build a successful automotive marketing plan for your dealership. From your database, we create reports to provide your sales representative a snapshot of your customer trends and behaviors.
This eight-page summary includes:
- › Customers’ last service visits in monthly increments
- › Customer retention (loyalty) and service frequency
- › Number of valid e-mail addresses
- › Number of monthly repair orders (ROs) and average RO amounts
- › Your customers’ zip codes
- › Distances from your dealership to your customers’ residences
- › Model years serviced at your dealership
- › Quantity of each model that has serviced within three years
Benefits
- › The ability to create a service department marketing plan
- › Identify and maximize growth opportunities for your fixed operations
- › Increase your customer retention and frequency





