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Retention Plus MVP Service Videos

Service Videos

Are you leveraging the power of video in your marketing? Video is becoming one of the best online marketing tools available for educating customers on the value of purchasing products and services.

We have partnered with Professor SeeMore to provide our clients an extensive library of available educational service videos to integrate with your next e-mail or direct mail campaign. With topics covering the importance of wheel alignments to what a check engine light means, you are sure to find a relevant message to highlight your current service offers. Give us a call at 1-800-814-9696 to get access to the full library of videos from which to choose.

How do videos perform?

Professor SeeMore asked the same question and found out some very interesting statistics.

Lack of understanding and trust concerning service:
• Only 29% of people fully understand the need for specific services for their vehicles
• 59% of people conduct online research to discover needed services
• Only 35% of people always trust the service recommendations from their service facility
• 76% sometimes feel they are being taken advantage of

Value of educational videos to vehicle owners:
• After viewing a video, 76% of people surveyed felt a short educational video would help them make a decision to move forward with service
• 94% of people would find it worth their time to view a short video and would find it of value if their service facility utlized educational videos

Click here to see an excerpt of vehicle owners' thoughts on the impact of educational videos.

Videos being viewed online:
• 83.5% of the total U.S. web audience viewed online video content in March 2011
• 57% percent of people say they like watching a video when it is next to an article
• 44% of consumers who reported viewing online video reported that they had taken some form of action as a result
• Over 3 billion YouTube videos viewed per day

Clickthrough rates:
• 22% of all people opening emails clicked to view videos included in the emails.

Service Video

View these sample videos:
Check Engine Light

Check Engine Light

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