Group Programs - Reporting
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Group Programs - Reporting
Results Exceleration and Verification (REV®) reporting is provided after the end of each automotive service marketing promotion, providing insight into how your investment works. We study the success of the promotion, prepare for your next campaign, and evaluate areas that need improvement or have strong potential. These reports pinpoint accountability for every dollar spent and where those incremental dollars paid off most.
The REV® reporting includes a Group Response Overview report that compares the response results of the participating dealers based on individual dealer’s data and the group’s data. It shows the results based on an individual dealer’s data and the results based on the group’s data, including the percentage of gain.
