Service Reminder Program

Service Reminder Program

Increase your service revenue with our Service Reminder Program. The Traffic Builders’ Service Reminder Program is designed to significantly increase revenue by increasing the frequency of customer visits. This direct marketing strategy consists of personalized letters designed to drive in business based on specific vehicle needs. On average, only 7% of your customer base is coming in three or more times a year. These letters keep your dealership’s name in front of your customers and work to increase the number of times a customer comes into your service department.

Reminder

Reminder letters advise customers of upcoming manufacturer-recommended mileage and time-interval scheduled maintenance. Reminder letters increase the frequency of visits, therefore growing your monthly sales through your current customer base.

Recommended letters remind customers of declined service recommendations from a previous visit. Considering that 40% of customers decline repair services, recommended letters generate high repair order response rates and revenue because they target your current customer base with specific recommendations.

Thank you

Thank you letters are a reminder to return for future service, along with a price-competitive coupon. They increase customer loyalty by showing appreciation for a customer’s business and encouraging him or her to return.

Welcome

Welcome letters are sent to the owners of recently purchased new or used vehicles to show them the amenities of the service department.

Benefits

› Customizable, full-color letters fit your customers’ specific vehicle needs
› Coupon specials coincide with specific service recommendations
› Personalized features such as photos and an amenities section highlight benefits of your dealership
› Customer data is downloaded and letters are processed biweekly
› The message and visual design will positively complement and interact with other marketing initiatives

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