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Service Reminder Programs

Increase your service revenue with our Service Reminder Programs. The Traffic Builders’ Service Reminder Programs are designed to significantly increase revenue by increasing the frequency of customer visits.

We offer Service Reminders as:

  • › Letters
  • › Postcards
  • › eReminders
  • › And mobile reminders via ServiceLift™ our custom dealership mobile app.

All four platforms allow for a very personalized message designed to drive in business based on specific vehicle needs. Additionally, we design your service reminder templates to promote your specific dealership message and values. We use dealership-specific photos and graphics consistent with your other communications in order to provide continuity and brand reinforcement.

On average, only 7% of your customer base is coming in three or more times a year. These reminders keep your dealership’s name in front of your customers and work to increase the number of times a customer comes into your service department.


Reminders advise customers of upcoming manufacturer-recommended mileage and time-interval scheduled maintenance. Reminder letters increase the frequency of visits, therefore growing your monthly sales through your current customer base.


Recommended messages remind customers of declined service recommendations from a previous visit. Considering that 40% of customers decline repair services, recommended messages generate high repair order response rates and revenue because they target your current customer base with specific recommendations.

First Service Thank You

Thank yous are a reminder to return for future service, along with a price-competitive coupon. They increase customer loyalty by showing appreciation for a customer’s business and encouraging him or her to return.

New & Used Car Welcome

Welcome messages are sent to the owners of recently purchased new or used vehicles to show them the amenities of the service department.

Benefits —

  • › Higher interaction and redemption
  • › Customizable, full-color messages fit your customers’ specific vehicle needs
  • › Coupon specials coincide with specific service recommendations
  • › Personalized features such as photos and an amenities section highlight benefits of your dealership
  • › Customer data is downloaded and messages are processed biweekly
  • › The message and visual design will positively complement and interact with other marketing initiatives

Plus, you can showcase your dealership with a facility, team and advisor photos conveniently link your customers to your website, mobile app, online scheduler and more!

Traffic Builders’ eTelligent™ reports provide tools to evaluate the success of each email campaign. By accurately measuring delivery and click-through rates and tracking the number of links to your website, you’ll see how our eTelligent™ email products drive business to your dealership.

Service Reminder Letters

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