Lost Customer Program
Our Intersections eNewsletter is packed with insightful automotive marketing news, tips, strategies, case studies and more.
Lost Customer Program
An average dealership's customer database shows 67% of their customers are defecting* or lost.** Traffic Builders’ Lost Customer Program provides a cost-effective way to recapture that business and regain loyalty. Marketing studies have shown that there is a 20-40% chance of reselling to lost customers versus the 5-20% success rate of selling to brand-new customers. This strategically executed lost customer program can be a great source of increased revenue for your dealership.
Benefits
- › Effective, targeted messages and offers based on an evaluation of your customers’ behaviors
- › Full-color direct mail pieces of various sizes, including small postcards to large tri-fold mailer options
*Defecting—A defecting customer is considered to not have serviced at your dealership in 12 to 24 months.
**Lost—A lost customer is considered to not have serviced at your dealership in 25-36 months.
