Lost Customer Program

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Average Database Diagnostic Report

Lost Customer Program

An average dealership's customer database shows 67% of their customers are defecting* or lost.** Traffic Builders’ Lost Customer Program provides a cost-effective way to recapture that business and regain loyalty. Marketing studies have shown that there is a 20-40% chance of reselling to lost customers versus the 5-20% success rate of selling to brand-new customers. This strategically executed lost customer program can be a great source of increased revenue for your dealership.

Benefits

  • › Effective, targeted messages and offers based on an evaluation of your customers’ behaviors
  • › Full-color direct mail pieces of various sizes, including small postcards to large tri-fold mailer options

*Defecting—A defecting customer is considered to not have serviced at your dealership in 12 to 24 months.

**Lost—A lost customer is considered to not have serviced at your dealership in 25-36 months.

Lost Customers