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Direct Mail

Successful automotive marketing starts with the plan.

To create a comprehensive plan, we use our proprietary Database Diagnostic™ reports to evaluate your customer behavior trends. The diagnostic tells us what to target in your service department’s marketing plan to maximize the impact of your message. Each communication will complement and interact with other communication pieces of your plan to increase response rates and consistently promote your brand.

The anchor of most of our marketing plans is direct mail. It puts customized, targeted offers into your customers' hands, distinctly promoting the position and value of your dealership within your market. Whether it is gaining new customers, retaining loyal customers or bringing back lost customers, direct mail is one of the most targeted, and effective, customer communications.


  • › Customized, branded direct mail pieces separate you from your competitors
  • › Bringing lost customers back is more cost-effective than only targeting new customers
  • › Multiple sizes of mailers and postcards with full customization
  • › Mailers may be tailored to specific themed messages, such as promoting an open house or a service clinic
  • › Co-branding opportunities (with gift cards)
  • › Every address is updated through NCOA and is CASS-certified to ensure the highest possible rate of delivery

We Auto Go Green™

We Auto Go Green™ is an industry-first in green automotive marketing that promotes environmentally friendly direct mail campaigns. We use paper stock that is at least 10% recycled paper for our direct mail pieces. Our environmentally friendly initiatives are at no extra cost to our clients and are just one way to show Traffic Builders' commitment to our environment and our community. Learn more about green direct mail marketing »

Direct Mail Marketing