Intersections eNewsletter - September 2010

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Intersections eNewsletter

Best Practices:
Subsistence Marketing

By Melissa Hardin | Freelance Writer

Service Marketing

There are times when we all feel like we are simply scratching the surface of life-doing enough to get by but knowing there could be so much more. Perhaps you've been taking that approach to marketing your service department. You know you should pay it more attention, but at least it's getting you by.

When I feel like this, it reminds me of a social studies lesson from middle school about subsistence farming. Subsistence agriculture is all about self-sufficiency-growing enough food to feed yourself and your family. In other words, just enough to get by.
Read the full article...

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Podcast:
Mid-year check-up for the automotive service department - Part 2

By Chuck Patton | Owner/CEO

Download our Mid-year Checkup Podcast - Part 1

Chuck Patton, CEO/Owner of Traffic Builders, returns to finish the discussion with AutoSuccess magazine on making a mid-year evaluation of your service department's marketing strategy.
Download the podcast...


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September 2010

Featured Offers

Winterization Service

This coupon can make it affordable for customers to be proactive about gearing up for inclement weather. It's not only a sensible idea, but also a great way to establish trust and maintain customer loyalty.

Tire Tread Inspection

This coupon, teamed with excellent customer service, is a great way to connect with customers. If customers don't need tires at the time of inspection, they'll think of your dealership when they do.

Featured Designs

The strategy behind your marketing message comes to life with the design. Creative promotions include consistent branding and the ability to highlight dealership amenities. Keeping your name in front of customers while promoting your dealership's value and convenience means increased response rates, customer frequency and revenue.


Don't Wait to Winterize

No one wants to be stuck on the side of the road during rough weather. This beautiful design features competitive coupons and winter driving tips.


INTERSECTIONS is a monthly eNewsletter published by Traffic Builders, Inc.
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