Intersections eNewsletter - June 2009

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Replacing Direct Mail?

By Chuck Patton

E-mail yields a strong rate of return for three reasons: It serves a part of the market that shops and communicates heavily through the digital world; it can be a very inexpensive up-front investment and therefore can yield a strong return on investment; and if you do it right, much like direct mail, it can be tracked.
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The Ecceleration program is part of Traffic Builders' Proven Systems. This program is a proactive enhancement to your direct mail marketing program. It allows your service mailer to be personalized and sent to email addresses in your database. The Ecceleration program is affordable and handled completely at Traffic Builders.
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A Profitable Partner

The Challenge:
E-mail coupons are common for tangible consumer products, but how effective are they when accompanied with a traditional direct mail piece?

The Solution:
One of our medium-sized dealers sent out about 4,500 mailers each month. To reach his tech-savvy customers, he decided to accompany his mailer with an e-mail campaign. We had e-mail addresses for about 15% of his database. The e-mail was sent out about three weeks after his mailers dropped.

The Results...
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Greener Approach

Did you know that you can help your customers go green, just by coming to your dealership? This mailer shows how proper vehicle maintenance helps not only customers' pocketbooks, but also the environment.

Worry-free Road Trip

This fun mailer gives customers great coupons to get their cars ready for summer road trips. It also features road game suggestions that your customers can enjoy with their little passengers.

Travel the Distance

Show your customers that you've mapped out great service and great savings. Chart a course of unbeatable customer service, and you'll prove that your dealership goes the distance every time.

Summer Savings

Help your customers get away from it all this summer. Routine vehicle maintenance is one of the first steps in ensuring a safe and fun summer getaway. This summer will be one for the scrapbooks!

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