Intersections eNewsletter - June 2010

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Intersections eNewsletter

Best Practices:
Turning a Lemon Service Department into Lemonade

By Eric Johansen | Data Analyst

Service Marketing

Automotive service managers are always trying to find the right combination of marketing tools and successful business practices to maximize profits. A dealership that has made a lot of wrong marketing and customer service decisions can be a challenge to turn around. Word gets out. So, how can a historically underperforming service department with a bad reputation be transformed into a champion?

One answer can be found in a success story that occurred recently in a southeastern U.S. market. There were two dealerships in close competition in the same metropolitan area. They had very different business philosophies and marketing plans that produced starkly contrasting results.
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Best Practices:
Targeting Older Vehicles for Seasonal Maintenance

By Eric Johansen | Data Analyst

Service Marketing

October is Car Care Month, and maintenance for the upcoming winter weather should be a priority for prudent customers who treat their vehicles as long-term investments. According to RLPolk*, a survey of U.S. consumers shows 64% said they were "very or extremely likely" to keep their current vehicle longer due to economic conditions. Also, 81% of the 713 interviewed said they intended to take better care of their vehicles. Since the average repair order for older vehicles is about twice that of vehicles three years-old or less, this provides an opportunity to reach a segment of the market that has traditionally been relinquished to the aftermarket - a segment that can be very profitable.
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July 2010

Featured Offers

Floor Mats

New carpeted or all-weather floor mats come in handy after a summertime of fun. This coupon promotes a cost-effective and simple way to protect a vehicle's carpet.

Is your car ready for fall?

This coupon is a great transition into the new season. From blades to brakes, this coupon discounts overall inspections to get any vehicle ready for fall.


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