By Regina Green | Sales Manager
As a service manager, you're undoubtedly convinced of the importance of maintaining regular contact with your customers. It's a critical function of marketing. You've probably seen
a boost in sales from your mailers and e-mails, but you might wonder if there is more you could do to see an increased benefit from these marketing efforts. Conversely, is there
anything you're doing now that might undermine the effectiveness of your message once customers come into the shop? By taking some simple measures, you can ensure that when customers
arrive, your service department reinforces the messages sent through your marketing.
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By Chuck Patton | Owner/CEO
Chuck Patton, CEO/Owner of Traffic Builders, talks with AutoSucess magazine on making a mid-year evaluation of your service department's marketing strategy.
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