Intersections eNewsletter - August 2010

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Intersections eNewsletter

Best Practices:
Reinforce Your Automotive Service Marketing Message

By Regina Green | Sales Manager

Service Marketing

As a service manager, you're undoubtedly convinced of the importance of maintaining regular contact with your customers. It's a critical function of marketing. You've probably seen a boost in sales from your mailers and e-mails, but you might wonder if there is more you could do to see an increased benefit from these marketing efforts. Conversely, is there anything you're doing now that might undermine the effectiveness of your message once customers come into the shop? By taking some simple measures, you can ensure that when customers arrive, your service department reinforces the messages sent through your marketing.
Read the full article...

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Podcast:
Mid-year check-up for the automotive service department

By Chuck Patton | Owner/CEO

Download our Mid-year Checkup Podcast - Part 1

Chuck Patton, CEO/Owner of Traffic Builders, talks with AutoSucess magazine on making a mid-year evaluation of your service department's marketing strategy.
Download the podcast...


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August 2010

Featured Offers

Ladies' Day Specials

Encourage your female customers to bring in their vehicles for the best service at a competitive price. Pair the coupon with a free manicure when she arrives at your dealership, and you have an impressive customer appreciation package.

Featured Designs

The strategy behind your marketing message comes to life with the design. Creative promotions include consistent branding and the ability to highlight dealership amenities. Keeping your name in front of customers while promoting your dealership's value and convenience means increased response rates, customer frequency and revenue.

Autumn Harvest Times

With beautiful colors and vivid images, this colorful mailer encourages customers to harvest the savings for fall.

Moving into Winter

As the winds get colder, the savings heat up just in time for winter. This mailer reminds customers to ready their vehicles for any inclement weather coming their way.


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