Intersections eNewsletter - March 2010

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Intersections eNewsletter

NEW IN 2010:

We Auto Go Green

We Auto Go Green Brochure

In 2009, Traffic Builders launched a first-to-the-market “green” automotive marketing initiative. We created a solution to appeal to the environmentally conscious market and support our corporate vision on environmentally conscious efforts. It gave dealerships a way to extend the manufacturers' public efforts to be more “green” and showed customers that a dealership was making efforts to be environmentally responsible in the way they did business. And, we saved some trees, too...

With the assitance of our “green” partners, Traffic Builders, Inc. is extending our We Auto Go Green program in 2010 to include every one of our clients who runs a direct mail campaign. For more information on this program or how to “go green,” visit the weautogogreen.com website or download the 2010 We Auto Go Green Brochure.

EXTRA: Are you a current client? If so, download this press release template and let your local media know your commitment to “Green” practices.

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Best Practices: How to entice green customers

By Eric Johansen | Data Analyst

Service Marketing

As the marketplace adapts to alternative-fuel vehicles, service managers must adapt to a new breed of customers. In the same manner as dealerships selling mid-range and luxury vehicles meet the expectations of their customers by making nicer amenities “standard,” now they must also address the ever-increasing percentage of hybrid owners in the mix.

Hybrid sales are past their initial surge spawned by consumers labeled “early adaptors.” These are the gadget gurus who always want to be the first to own the next trendy item. According to industry experts, the second wave of owners, which included luxury brand owners, has also come and gone. Today's consumer is most likely a person who is buying a hybrid for fuel-economy and environmental concerns and assumes that the initial “bugs” have been worked out.
Read the full article...

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Case Study: Increasing sales and customer frequency

Visit us at automotivecasestudies.com

CHALLENGE
To increase customer frequency through a cost-effective direct marketing program for a medium-size import dealer in the Midwest. On average, just over 18% of a dealership's customer base comes in three or more times a year. The dealer needed to increase customer frequency in order to drive profits higher and retain clients more effectively.
Read the full casestudy...

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April 2010

Featured Designs

The strategy behind your marketing message comes to life with the design. Creative promotions include consistent branding and the ability to highlight dealership amenities. Keeping your name in front of customers while promoting your dealership's value and convenience means increased response rates, customer frequency and revenue.

Summer Road Trip

Encourage your customers to hit the road with this colorful mailer. Competitive coupons drive home savings and fuel saving tips help keep customers rolling all summer long!

Summer Picnic

Host a service clinic for your customers to get their vehicles ready for summer. Packed with savings, this mailer is a recipe for success.


INTERSECTIONS is a monthly eNewsletter published by Traffic Builders, Inc.
1-800-814-9696 | Case Studies | Contact Us | © 2010 Traffic Builders, Inc.