NEW IN 2010:
In 2009, Traffic Builders launched a first-to-the-market “green” automotive marketing initiative. We created a solution to appeal to the environmentally conscious market and support our
corporate vision on environmentally conscious efforts. It gave dealerships a way to extend the manufacturers' public efforts to be more “green” and showed customers that
a dealership was making efforts to be environmentally responsible in the way they did business. And, we saved some trees, too...
With the assitance of our “green” partners, Traffic Builders, Inc. is extending our We Auto Go Green program in 2010 to include every one of our clients who runs a direct mail campaign. For more information on this program or how to “go green,” visit the weautogogreen.com website or
download the 2010 We Auto Go Green Brochure.
EXTRA: Are you a current client? If so, download this press release template and let your local media know your commitment to “Green” practices.
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By Eric Johansen | Data Analyst
As the marketplace adapts to alternative-fuel vehicles, service managers must adapt to a new breed of customers. In the same manner as dealerships selling mid-range and luxury vehicles
meet the expectations of their customers by making nicer amenities “standard,” now they must also address the ever-increasing percentage of hybrid owners in the mix.
Hybrid sales are past their initial surge spawned by consumers labeled “early adaptors.” These are the gadget gurus who always want to be the first to own the next trendy item. According to industry experts,
the second wave of owners, which included luxury brand owners, has also come and gone. Today's consumer is most likely a person who is buying a hybrid for fuel-economy and environmental concerns and assumes that
the initial “bugs” have been worked out.
Read the full article...
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CHALLENGE
To increase customer frequency through a cost-effective direct marketing program for a medium-size import dealer in the Midwest. On average, just over 18% of a dealership's customer base comes in three or more times a year. The dealer needed to increase customer frequency in order to drive profits higher and retain clients more effectively.
Read the full casestudy...
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