Leadership Team

Tricia Patton

Managing Partner

As Owner, Co-founder, and Managing Partner of Traffic Builders, Tricia is focused on expanding Traffic Builders' influence in the marketplace as well as increasing market share for our client base. Tricia's 17 years in the automotive industry have been focused on sales & marketing, and she is a member of the National Association of Women Business Owners (NAWBO) and Women’s Automotive Association International (WAAI). Tricia has been published in Auto Success Magazine and been featured in Louisville Business First for being the owner of one of the fifty fastest growing companies in Louisville four consecutive years. She is a graduate of Western Kentucky University, with a degree in corporate communications.

Chuck Patton

President/Managing Partner

As President and Managing Partner of Traffic Builders, Chuck is focused on our corporate vision and market strategies. He continually looks for new market technologies to see what will build traffic and bring solid results for our customers. As an expert in the automotive industry, Chuck writes regularly for automotive marketing publications. He is a graduate of Western Kentucky University, with a degree in Psychology.

Nick Simon

Chief Innovation Officer

Nick leads all of Traffic Builders' marketing and product development initiatives. He has been instrumental in the development of ServiceLift™, myDriveProgram.com and eTelligent™ Marketing Solutions, our proprietary email marketing platform. Nick earned a degree in Advertising Design and has technical certificates in XHTML, CSS, SEO and inbound marketing strategies.

Cindy Snyder

General Manager

As the General Manager, Cindy is responsible for short-term and long-term strategic planning, directing and coordinating various aspects of the company’s daily operations. Cindy also handles all functions of the Human Resources department. She brings 13 years of customer service management experience to the team, along with her organizational skills and customer service focus. Cindy is a member of the Society for Human Resource Management and has been at Traffic Builders for 9 years.

Sharon Hardesty

Operations Manager

As the Operations Manager, Sharon oversees the Design and Marketing Consultant teams. Before coming to Traffic Builders, Sharon was the Graphic Composing Manager for Auto Mart weekly magazines (a division of Cox Enterprises, Inc.), where she worked with a sales force of over 100 people in over nine states and thirteen cities, as well as 7 different printers throughout the United States to meet weekly deadlines for magazines. Sharon has over 13 years of management experience in design and advertising.

Denise Homsher

Senior Data Manager

Denise brings 10 years of direct mail and email data management experience to Traffic Builders. She manages the data team, reviews processes and projects to ensure quality and efficiency for client mailing lists and is responsible for results reporting and development. She has expertise in mailing lists, database applications and Crystal Reports development. Denise graduated Magna Cum Laude with a master’s degree from Indiana University of Pennsylvania.

Melissa Buonadonna

Fulfillment Manager

Melissa directs the well–oiled machine known as the fulfillment department. She and her staff handle all of the receiving, processing, mailing and printing of thousands of pieces of direct mail every month. She has 14 years of fulfillment management experience and is a member of the Kentuckiana Postal Council Committee (PCC). She also holds several professional postal certifications including those in: Mailing and Shipping Services, Quality Addressing and Intelligent Mail.