Leadership Team
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Leadership Team
Chuck Patton
Owner/CEO
As Owner/CEO of Traffic Builders, Chuck is focused on our corporate vision and market strategies. He continually looks for new market technologies to see what will build traffic and bring solid results for our customers. As an expert in the automotive industry, Chuck writes regularly for automotive marketing publications. He is a graduate of Western Kentucky University, with a degree in Psychology.
Kathy Clements
President
Kathy is the President of Traffic Builders, whose many responsibilities include sales, finance and overall operations. Kathy brings 16 years of Fortune 100 company experience in accounting, financial systems and shared services. In her almost 8 years with Traffic Builders, she has worked her way up, beginning as accountant, moving into data analysis, became Chief Operating Officer and was promoted to President in January 2009. Kathy holds a bachelor’s degree in accounting from Bellarmine University in Louisville and has completed MBA coursework at Bellarmine University and the University of Louisville.
Nick Simon
Marketing Development Manager
Nick is responsible for all of the self-promotion marketing and advertising for Traffic Builders. He develops all e-mail and web communications, and assists in product development and sales initiatives. Nick has been instrumental in the Traffic Builders’ green initiative, We Auto Go Green, which is an industry-first environmentally friendly direct mail program for automotive service departments. Nick earned a degree in Commercial Art: Advertising Design and has technical certificates in XHTML, CSS and inbound marketing strategies. Nick is an accomplished photographer, with some of his work being published in Photo Forum Magazine.
Sharon Hardesty
Operations Manager
As the Operations Manager, Sharon oversees the daily operations in the Design, Client Sales and Service and Fulfillment departments. Before coming to Traffic Builders, Sharon was the Graphic Composing Manager for Auto Mart weekly magazines (a division of Cox Enterprises, Inc.), where she worked with a sales force of over 100 people in over nine states and thirteen cities, as well as 7 different printers throughout the United States to meet weekly deadlines for magazines. Sharon has over 12 years of management experience in design and advertising and is currently furthering her education to include a degree at ITT Technical Institute for Software Development Technology.
Regina Green
Sales Manager
Regina Green brings 13 years of advertising and direct marketing experience to Traffic Builders through her work with Cox Enterprises, where she managed a team of 10 sales reps. She led them to win “Most Improved Sales Team of the Year” out of more than 230 sales teams nationwide. At Traffic Builders, she manages the efforts of our sales team to provide results-driven marketing programs for our clients and to increase sales. Regina holds a degree in journalism from the University of Kentucky, has a background in graphic design and has sold radio advertising.
Denise Homsher
Senior Data Manager
Denise brings 10 years of direct mail and e-mail data management experience to Traffic Builders. She manages the data team, reviews processes and projects to ensure quality and efficiency for client mailing lists and is responsible for results reporting and development. She has expertise in mailing lists, database applications and Crystal Reports development. Denise graduated Magna Cum Laude with a master’s degree from Indiana University of Pennsylvania.
Melissa Buonadonna
Fulfillment Manager
Melissa directs the well–oiled machine known as the fulfillment department. She and her staff handle all of the receiving, processing and mailing of thousands of pieces of direct mail every month. She has 13 years of fulfillment management experience and is a member of the Kentuckiana PCC. She also holds several professional postal certifications including those in: Mailing and Shipping Services, Quality Addressing and Intelligent Mail.
Cindy Snyder
HR Manager
As the HR Manager, Cindy is responsible for recruiting, hiring, training, and managing benefits and compliance issues. She brings 13 years of customer service management experience to the team, along with her organizational skills and customer service focus. Cindy is a member of the Society for Human Resource Management and has been at Traffic Builders for 7 years.
