Traffic Builders, Inc.(sm) Launches Industry-First Green Direct Mail Initiative for U.S. Automotive Dealers

National Press Release | 01/0/2009

Traffic Builders, Inc.(sm) is making environmentally friendly direct mail services available to their automotive service customers. The Automotive Service Marketing firm has launched the We Auto Go Green program, which is the first of its kind in the industry. The program helps Auto Dealer Service Departments communicate valuable service specials to their customers through “green” direct mail advertising campaigns. Traffic Builders, Inc.(sm) achieves this by using recycled paper for clients’ direct mail pieces and utilizing more forest- friendly mailing processes.

“Caring for the environment and ‘going green’ is a major concern for automotive manufacturers and consumers alike,” says Chuck Patton, President of Traffic Builders. “While manufacturers concentrate on vehicle emissions, hybrid transportation and better gas mileage, many automotive dealerships are just as concerned about sending a green message to their own communities. The We Auto Go Green program gives our clients the best of both worlds -- a green solution to which their communities will respond and the direct mail services needed to communicate their dealerships' service features and special offers for their clients.”

Environmental stewardship is another way dealerships can control how they react to today's marketplace. The We Auto Go Green program gives dealerships' service departments an added benefit that competing direct mail providers cannot offer. Beginning the first of 2009, program participants will have their mailers printed on recycled paper.

Going “green” doesn't mean diminished quality or incurring extra cost.

A We Auto Go Green bonus is that paper and print quality isn'tnegatively affected and there is no additional cost to participate. The most noticeable difference is our dealer clients' awareness that they are doing what's necessary to provide a greener standard for their communities. Dealership executive management is looking for smart business partners to help solve the diverse issues they face in their industry. This program provides a unique point of differentiation for a dealer's advertising initiatives. “I have been working with our partners and providers to utilize a recycled paper stock at a competitive price to fit the average dealerships budget,” says Patton. ““It has been a long process, but we have made sure that becoming a We Auto Go Green participant provides a distinction that can bring financial value to our clients. Proactive solutions will be what set most dealerships apart from their competition and we just want to show them cost effective ways to compete.”

There are more than 100 automotive dealer participants currently signed up for the We Auto Go Green initiative and Traffic Builders has a goal to double this participation during 2009. Dealers can participate by registering on the company's website We Auto Go Green.

“We feel we can save at least 1 solid acre of woodland per year with this program, by offering this optional business practice to our customers,” says Patton. “The program is turnkey for our dealership partners. It comes with national recognition on our web site, use of recycled paper and a recycle logo, along with co-branding opportunities with all of our ‘go green’ initiatives. This lets the dealerships’ customers know they care about reducing the carbon footprint in their communities.”

About Traffic Builders
Traffic Builders, Inc.(sm) is a strategic direct marketing agency with a proven expertise in providing analysis and solutions that drive traffic and maximize profits for the automotive service industry. Based in Louisville, KY, Traffic Builders, Inc.(sm) serves clients all over the country, creating customized direct mail and direct marketing campaigns. If you would like more information about Traffic Builders, Inc.(sm) or their direct mail and marketing services, please visit Traffic builders, inc. or call 1-800-814-9696.

If you would like more information about making your direct mail advertising program green, please visit We Auto Go Green.