Traffic Builders, Inc. Launches Website to Provide Automotive Service Dealers Marketing and Advertising Strategies

National Press Release | 05/12/2009

Traffic Builders, Inc. has made its response-driven research available to automotive service dealers. Utilizing its 16 years of marketing experience, Traffic Builders has Automotive Case Studies, a case study website that puts its automotive service marketing expertise at the fingertips of service managers across the country. This site,, provides the automotive service industry with marketing and advertising research statistics and best practices of other service shops across the country.

Automotive Case Studies features a variety of case studies that answer questions such as “How do we drive in new customers to our service shop?” and “Do customers respond to emails?” The research has already been done to save service managers time and money when it comes to marketing decisions.

“There is a lot of reading and research involved in creating a case study,” says Chuck Patton, Owner/CEO of Traffic Builders. “A lot of service managers don’t have the time to do this type of research. These managers know they need to fine tune their departments by learning what will bring customers to their shops. What we have provided is a simpler solution for these managers to get the information that they need quickly.”

In the current economic situation, service is one of the only departments driving a profit to automotive dealerships. In order to help service managers, companies such as Traffic Builders are sharing their marketing research, creative solutions and the technology to deliver successful direct marketing campaigns.

“Knowing what works is one thing,” says Patton. “Having the expertise to execute is another. We are educating those in the automotive service market, about different strategies for promoting their businesses. This open-book approach shows Traffic Builders expertise in the automotive service industry and how we help clients launch successful, revenue generating campaigns.”

Automotive Case Studies offers concise case studies, updated monthly, as well as the opportunity to contact Traffic Builders for more information about direct marketing campaigns. Rather than base research on market opinion surveys, the case studies are conducted at Traffic Builders and based on statistical research of response rates from dealers across the country.

The data reflects both best practices and common pitfalls to avoid in service marketing.

About Traffic Builders
Traffic Builders is a strategic direct marketing agency with a proven expertise in providing analysis and solutions that drive traffic and maximize profits for the automotive service industry. Based in Louisville, KY, Traffic Builders serves clients all over the country, creating customized direct mail and direct marketing campaigns. If you would like more information about Traffic Builders or their direct mail and marketing services, please visit or call 1-800-814-9696.