Privacy Policy

Updated November 1, 2013

Traffic Builders is committed to protecting the privacy of our website visitors and clients. We will never share, sell, or rent individual personal information with anyone without your permission or unless ordered by a court of law. Information submitted to us is only available to employees managing this information for purposes of contacting you based on your requesting information. We do not sell or rent your personal information to others.

User-Supplied Information
To access some areas on this website, you may be required to supply personal information in an online form. Forms will require your name, phone number, company, and e-mail address. All provided information is voluntary. Online forms provide an opportunity to request company and product information, view white papers and case studies or register for events. We may use and/or disclose to third parties information you provide to us to improve services to you, to administer the website, or to compile aggregate information for statistical purposes. We do not sell user-supplied information to third parties.

E-mail Newsletters
You must opt in to receive the Traffic Builders' e-mail newsletter. Opt-in information will include your contact information such as name and e-mail address. You may opt-out of receiving our newsletters by clicking on the “Unsubscribe” link included in the bottom of every e-mail newsletter we send, or by contacting

If you opt-in to receive our e-mail communications, then we may send information to you on our products or services. This information will not be used for any other purpose. You may review and change your information by clicking on the “Manage Subscriptions” link at the bottom of all e-mail newsletters.

If you would like to forward an issue of our newsletter to a friend, we will automatically send your friend a one-time e-mail containing the original newsletter. We will ask you for your friend's name and e-mail address. Traffic Builders stores this information for the sole purpose of sending this one-time e-mail and tracking the success of our referral program. If your friend is interested in subscribing to our monthly newsletters they should visit to join our mailing list.

If you use our blog on this site, be aware that any personally identifiable information you submit in a publicly-viewable blog comment can be read, collected, or otherwise used by anyone who reads the blog or who visits the URL of the blog post you on which you have commented. We are not responsible for non-Traffic Builders’ use of this information.

We post customer testimonials on our website which may contain personally identifiable information such as the customer's name or represented dealership. We obtain the customer's consent prior to posting the testimonial to post their name, along with their testimonial.

Information Tracked
We may use your IP address to help diagnose problems with our server, analyze trends, administer the website, track your navigation of the website, and gather broad demographic information for aggregate use.

Data Providers
We transfer information to our data providers, such as a client’s names and addresses; the data access contact person’s name, phone, and email; along with dial-in access that includes log-in and passwords.

Our data providers transfer us the dealerships data for mailing lists: which can include customer name, address, email, VIN, make, model; and dealership service repair order data.

We take appropriate precautions to protect your personally identifiable and customer information. This includes, among other things, using industry standard techniques such as firewalls, encryption and site monitoring. Data transmission over the Internet cannot be guaranteed to be 100% secure. As a result, while we strive to protect your personally identifiable and customer information, we cannot ensure or warrant the security of any information you transmit to us or receive from us. We have no way of protecting that information until it reaches us. Once we receive your transmission, we strive to ensure its security on our servers. We review our security arrangements from time to time as we deem appropriate.

Traffic Builders is not responsible for the privacy practices or the content of any other websites to which we link to or are linked from.

Notification of Changes
Upon changing our privacy policy, we will post those changes to this page, or the home page, and other places we deem appropriate so you know what information we collect, how we use it, and under what circumstances we disclose it. If we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users and users may choose whether or not we use their information in this different manner. We reserve the right to modify this privacy policy at any time.

Contacting Us
We welcome your comments or questions. Please contact us.
Traffic Builders Inc.
11524 Blankenbaker Access Drive
Louisville, KY 40299