About Traffic Builders

Traffic Builders, Inc. is a strategic direct marketing agency specializing in automotive service marketing. We have proven expertise in providing analysis and results-driven solutions that drive traffic and maximize profits for our growth-minded clients. We strive to become a strategic partner in the long-term success of our clients. From planning comprehensive marketing plans to reporting the results, we customize strategies for hundreds of dealerships just like yours.

We have become experts in creating results-driven marketing that drives in new customers, brings in current customers more frequently and brings back lost customers. Our knowledgeable consulting and fact-based recommendations allow us to truly partner with our clients. As a full-service automotive marketing agency, we streamline processes, plan and execute promotions and maintain brand consistency. We promote creative and visionary initiatives that extend a positive community impact. We stay on the cutting edge of technology and data analysis to make the most of every penny you spend. Based in Louisville, Kentucky, Traffic Builders serves automotive clients all over the United States by creating customized direct marketing campaigns that include direct mail, email marketing and digital communications.

Our Founders

Chuck and Tricia's visionary leadership has helped to steer the strategic direction of the company since its inception. As Owners, Co-founders, and Managing Partners of Traffic Builders, the Pattons are focused on expanding Traffic Builders' influence in the marketplace as well as increasing market share for their client base.  Their experience in the automotive industry continues to be focused on sales and marketing as well as advancing customer retention.

WBENC Traffic Builders has been recognized as a Women's Business Enterprise (WBE) by the Women's Business Enterprise National Council (WBENC). While Tricia Patton, Managing Partner of Traffic Builders, has always shared the leadership and vision of Traffic Builders with her partner and husband, Chuck Patton, it is exciting to be recognized as a WBE.

Our People

For 18 years, our people have been the driving force behind our success. With knowledge and experience in automotive service marketing, our backgrounds include top-notch customer service, traditional and new media marketing, graphic design, and advanced data analytics—just to name a few. That means we have seen what works and what doesn’t, and we have applied that knowledge to every aspect of what we do for you. Our informed, consultative approach allows us to help build your business with more than just some coupons. We are ready to become your strategic partner—committed to your long-term success.