Segmented Marketing
Our Intersections eNewsletter is packed with insightful automotive marketing news, tips, strategies, case studies and more.
Segmented Marketing
Whether you are looking for customers in certain zip codes, by vehicle year or by manufacturer, segmented marketing strategies provide the answers.
Articles
- › When to use you vs. Why to choose you
- › Using a comprehensive strategy to improve ROI and promote dealership value
- › Obtaining the correct reach and frequency in your service marketing.
- › Targeting Older Vehicles for Seasonal Maintenance
- › Speaking with a Dealer About His Best Practices Advice—Part 1
- › Retain Your Customers with Reminder Letters
Case Studies
Featured Resources
2011 Average Dealer Database Diagnostic
A comprehensive report that provides insight into the average dealership's customer database. Customer frequency, model/year breakdown and ROI summaries are only a few of the research categories shown. Find out what the average dealership can leverage for success.
» Download the report
Marketing in the Modern Automotive Market
Chuck Patton, CEO/Owner of Traffic Builders, talks with AutoSuccess magazine about adapting to the challenges of the modern automotive marketplace.
» Get the podcast
The Little Big Things that Add Value
In today’s competitive automotive service industry, it has become more difficult for dealerships to compete with the aftermarket. In order to attract and retain customers, a service manager needs to close the gap between the cost at the dealership relative to the often-lower aftermarket price by increasing the perceived value of his service experience for the customer.
