Marketing Plans
Our Intersections eNewsletter is packed with insightful automotive marketing news, tips, strategies, case studies and more.
Marketing Plans
Successful automotive marketing starts with a plan. The plan is built on strategies to effectively brand your dealership, acquire new customers, keep current customers loyal and win back defecting or lost customers.
Articles
- › The Importance of Adaptability and Control: Why you need both in Service.
- › When to use you vs. Why to choose you
- › The Targeted Approach
- › Using a comprehensive strategy to improve ROI and promote dealership value
- › Marketing Your Value: Are You Worth the Price You Charge?
- › Turning a Lemon Service Department into Lemonade
- › Mid-year Evaluation of Your Automotive Marketing Strategy
- › Working Together as a Group to Improve ROI
- › Implementing a Group Program to Maximize Your Investment
- › Draw Environmentally Conscious Consumers into Your Dealership
- › Strategic Planning 2010: How Change is Going to Affect You
- › A How-to Guide for General Managers and Dealer Principles to Plan for 2010
- › Speaking with a Dealer About His Best Practices Advice—Part 2
- › Speaking with a Dealer About His Best Practices Advice—Part 1
- › Create a Magic Automotive Service Marketing Plan
- › Think Outside the Box about Direct Mail and Create a Whole Plan
- › Service: Service Marketing and Building a Brand
- › How Watching Units-in-Operation Helps Your Bottom Line
Case Studies
Featured Resources
2011 Average Dealer Database Diagnostic
A comprehensive report that provides insight into the average dealership's customer database. Customer frequency, model/year breakdown and ROI summaries are only a few of the research categories shown. Find out what the average dealership can leverage for success.
» Download the report
Marketing in the Modern Automotive Market
Chuck Patton, CEO/Owner of Traffic Builders, talks with AutoSuccess magazine about adapting to the challenges of the modern automotive marketplace.
» Get the podcast
The Little Big Things that Add Value
In today’s competitive automotive service industry, it has become more difficult for dealerships to compete with the aftermarket. In order to attract and retain customers, a service manager needs to close the gap between the cost at the dealership relative to the often-lower aftermarket price by increasing the perceived value of his service experience for the customer.
