Lost Customers
Our Intersections eNewsletter is packed with insightful automotive marketing news, tips, strategies, case studies and more.
Lost Customers
How much money do you lose every time you lose a customer? We’ve found an average response rate of recapturing lost customers from monthly mailers was 4.11%. A lost customer doesn’t always mean they're lost forever.
Case Studies
Featured Resources
2011 Average Dealer Database Diagnostic
A comprehensive report that provides insight into the average dealership's customer database. Customer frequency, model/year breakdown and ROI summaries are only a few of the research categories shown. Find out what the average dealership can leverage for success.
» Download the report
Marketing in the Modern Automotive Market
Chuck Patton, CEO/Owner of Traffic Builders, talks with AutoSuccess magazine about adapting to the challenges of the modern automotive marketplace.
» Get the podcast
The Little Big Things that Add Value
In today’s competitive automotive service industry, it has become more difficult for dealerships to compete with the aftermarket. In order to attract and retain customers, a service manager needs to close the gap between the cost at the dealership relative to the often-lower aftermarket price by increasing the perceived value of his service experience for the customer.
