Resources
Our Intersections eNewsletter is packed with insightful automotive marketing news, tips, strategies, case studies and more.
Resources
At Traffic Builders, we’re not here to only provide a tangible service to automotive service departments; but to provide the products, strategies and knowledge to be successful. You will find several subject matters below that give valuable insight into developing your dealership’s service marketing.
Topics
Featured Resources
2011 Average Dealer Database Diagnostic
A comprehensive report that provides insight into the average dealership's customer database. Customer frequency, model/year breakdown and ROI summaries are only a few of the research categories shown. Find out what the average dealership can leverage for success.
» Download the report
Marketing in the Modern Automotive Market
Chuck Patton, CEO/Owner of Traffic Builders, talks with AutoSuccess magazine about adapting to the challenges of the modern automotive marketplace.
» Get the podcast
The Little Big Things that Add Value
In today’s competitive automotive service industry, it has become more difficult for dealerships to compete with the aftermarket. In order to attract and retain customers, a service manager needs to close the gap between the cost at the dealership relative to the often-lower aftermarket price by increasing the perceived value of his service experience for the customer.
