E-mail Marketing
Our Intersections eNewsletter is packed with insightful automotive marketing news, tips, strategies, case studies and more.
E-mail Marketing
E-mail marketing is a cost-effective and targeted approach to maintaining your reach in the market. E-mail has the versatility to be used with direct mail or as a quick way to get the word out about a service opportunity.
Articles
- › When to use you vs. Why to choose you
- › Obtaining the correct reach and frequency in your service marketing.
- › Top 10 Out-of-the Box Service Marketing Tips
- › Mid-year Evaluation of Your Automotive Marketing Strategy
- › Response-based E-mail Marketing
- › Making the Most of Your Dealership’s Brand
- › Should E-mail Replace All Other Marketing Initiatives?
- › Is It Time to Switch From Direct Mail to E-mail?
Case Studies
Featured Resources
2011 Average Dealer Database Diagnostic
A comprehensive report that provides insight into the average dealership's customer database. Customer frequency, model/year breakdown and ROI summaries are only a few of the research categories shown. Find out what the average dealership can leverage for success.
» Download the report
Marketing in the Modern Automotive Market
Chuck Patton, CEO/Owner of Traffic Builders, talks with AutoSuccess magazine about adapting to the challenges of the modern automotive marketplace.
» Get the podcast
The Little Big Things that Add Value
In today’s competitive automotive service industry, it has become more difficult for dealerships to compete with the aftermarket. In order to attract and retain customers, a service manager needs to close the gap between the cost at the dealership relative to the often-lower aftermarket price by increasing the perceived value of his service experience for the customer.
