Customer Retention
Our Intersections eNewsletter is packed with insightful automotive marketing news, tips, strategies, case studies and more.
Customer Retention
What are you doing to maintain your current customers? Read about how dealerships are pulling out the stops to entice customers to remain loyal.
Articles
- › Obtaining the correct reach and frequency in your service marketing.
- › Reinforce Your Automotive Service Marketing Message
- › Turning a Lemon Service Department into Lemonade
- › Mid-year Evaluation of Your Automotive Marketing Strategy
- › Increase Revenue by Giving Customers What They Want
- › How Much Do You Lose by Discounting Repair Orders?
- › The Benefits of Offering Premiums to Your Customers
- › Retain Customers by Rewarding Their Loyalty
- › Retain Your Customers with Reminder Letters
Case Studies
Featured Resources
2011 Average Dealer Database Diagnostic
A comprehensive report that provides insight into the average dealership's customer database. Customer frequency, model/year breakdown and ROI summaries are only a few of the research categories shown. Find out what the average dealership can leverage for success.
» Download the report
Marketing in the Modern Automotive Market
Chuck Patton, CEO/Owner of Traffic Builders, talks with AutoSuccess magazine about adapting to the challenges of the modern automotive marketplace.
» Get the podcast
The Little Big Things that Add Value
In today’s competitive automotive service industry, it has become more difficult for dealerships to compete with the aftermarket. In order to attract and retain customers, a service manager needs to close the gap between the cost at the dealership relative to the often-lower aftermarket price by increasing the perceived value of his service experience for the customer.
