Best Practices
Our Intersections eNewsletter is packed with insightful automotive marketing news, tips, strategies, case studies and more.
Best Practices
This is where we show you some automotive marketing best practices that our dealers are doing, why they are working and why you should be doing them, too.
Articles
- › We all just want a good deal!
- › The Importance of Adaptability and Control: Why you need both in Service.
- › Obtaining the correct reach and frequency in your service marketing.
- › Marketing Your Value: Are You Worth the Price You Charge?
- › Thanking Your Customers with a Personal Approach
- › Top 10 Out-of-the Box Service Marketing Tips
- › Subsistence Marketing
- › Reinforce Your Automotive Service Marketing Message
- › Targeting Older Vehicles for Seasonal Maintenance
- › Turning a Lemon Service Department into Lemonade
- › Mid-year Evaluation of Your Automotive Marketing Strategy
- › The Little Big Things that Add Value
- › Increase Revenue by Giving Customers What They Want
- › How Much Do You Lose by Discounting Repair Orders?
- › Response-based E-mail Marketing
- › Making the Most of Your Dealership’s Brand
- › Strategic Planning 2010: How Change is Going to Affect You
- › A How-to Guide for General Managers and Dealer Principles to Plan for 2010
- › Speaking with a Dealer About His Best Practices Advice—Part 2
- › Speaking with a Dealer About His Best Practices Advice—Part 1
- › The Benefits of Offering Premiums to Your Customers
- › Retain Customers by Rewarding Their Loyalty
- › Create a Magic Automotive Service Marketing Plan
- › Strategies to Face the Aftermarket
- › Retain Your Customers with Reminder Letters
- › Carefully Reviewing and Fine-Tuning Your Marketing Budget
Case Studies
Featured Resources
2011 Average Dealer Database Diagnostic
A comprehensive report that provides insight into the average dealership's customer database. Customer frequency, model/year breakdown and ROI summaries are only a few of the research categories shown. Find out what the average dealership can leverage for success.
» Download the report
Marketing in the Modern Automotive Market
Chuck Patton, CEO/Owner of Traffic Builders, talks with AutoSuccess magazine about adapting to the challenges of the modern automotive marketplace.
» Get the podcast
The Little Big Things that Add Value
In today’s competitive automotive service industry, it has become more difficult for dealerships to compete with the aftermarket. In order to attract and retain customers, a service manager needs to close the gap between the cost at the dealership relative to the often-lower aftermarket price by increasing the perceived value of his service experience for the customer.
